What is usage data and how do businesses use it?

Published by DigitalRoute

What exactly is usage data? How does it relate to subscriptions and billing? Why is processing usage data for business systems so challenging?

The term “usage data” refers to any data about how a product or service is used. In the past, the term might only have referred to a visitor’s actions on a website or told you how many minutes someone has used their phone. Today, however, usage data is essential to various services across industries, such as streaming, SaaS, and XaaS.

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---------- Albania Armenia Australia Austria Azerbaijan Bahrain Belgium Bosnia and Herzegovina Brazil Bulgaria Cambodia Canada China Croatia Czech Republic Denmark Egypt Estonia Finland France Germany Georgia Greece Hong Kong SAR Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Jordan Korea Kuwait Laos Liechtenstein Lebanon Luxembourg Malaysia Mexico Netherlands New Zealand Nigeria Norway Oman Philippines Poland Portugal Qatar Romania Russia Saudi Arabia Serbia Singapore South Africa Slovenia Slovakia Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates United Kingdom United States Yemen Vietnam Cyprus

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---------- Administration Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Computer and Technology Education and Training Engineering and Construction Entertainment/Travel/Hospitality Food and Beverage Government and Public Administration Healthcare Insurance Integrator Legal Solutions Manufacturing Marketing Non profit Organizations Other Industry Not Listed Pharmaceutical Planning Public Relations Real Estate Retail and Wholesale Scientific Solutions Telecommunications Transportation and Shipping Utilities VAR/VAD/System Integrator

Company Size *

---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

Which of these BUSINESS INITIATIVES best defines the NEEDs you have? *

---------- GROW the business through new business models and pricing, for REVENUE GROWTH GROW the business through new business models and pricing, for better CUSTOMER ENGAGEMENT GROW the business by understanding product or service usage, for a more PERSONALIZED OFFERING IMPROVE the business with accurate PARTNER SETTLEMENT and REVENUE SHARE processes IMPROVE the business by taking control of COMPLEXITY and DATA VOLUMES related to services IMPROVE the business by taking control of COMPLEXITY and DATA VOLUMES related to services PROTECT the business by ensuring accounting and billing are accurate, to ELIMINATE REVENUE LEAKAGE PROTECT the business by proactively identifying usage frequency, for satisfaction insights and to REDUCE CHURN PROTECT the business by providing all end-to-end data, for regulatory COMPLIANCE We don’t currently collect usage data

What is your timeline for implementing these scenarios? *

---------- 0-3 months 3-6 months 6-12 months 12 months +

How are you looking to manage your company’s usage data? *

---------- In-House Platform (Home-grown) My existing ERP system My existing billing system New billing system ETL tools and data lakes iPaaS or similar data integration tools Usage data management software Not looking to manage usage data. Other (please specify)

In-house, internally developed

In-house, build on public cloud services

In-house, consultant/SI built it for you

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